Collaborative Marketing Platforms

Collaborative Senior Marketing

Marketing and Service Platforms for Professionals Serving Aging Seniors and their Families

A Local Planning Council

Collaborative Senior Marketing Groups typically rely only on networking to generate leads for their participating members. They may also advertise their services to the public through the various recommended approaches in Chapter 2 of the “Training Manual for Collaborative Senior Marketing.” In contrast, a Local Planning Council creates a more formal organization between its members and requires a greater commitment to promote the group. Typically, this involves using educational workshop marketing to create potential clients and using Life Resource Planning to turn those potential clients into actual clients. The Planning Council puts more effort into promotion and advertising including a website, an online request form, online listing services, and support from the National Care Planning Council.

The National Care Planning Council will support the formation of a Local Planning Council by providing national and state listing services, a website, an online request form, monthly articles, use of the NCPC logo and membership affiliation, individual consultations and other backroom support. In order to receive this support from the NCPC a Local Planning Council must have at least 5 members, including the Director, and must subscribe to membership with the National Council as well as purchasing a listing on the group’s State Care Planning Council website. Contact the National Council at (800) 989-8137 or email at

Training Manual for Collaborative Senior Marketing

Training Manual for Collaborative Senior MarketingThe “Training Manual for Collaborative Senior Marketing” is available as a free resource in PDF format. It is also available in printed form for a small printing, handling and shipping charge. The Training Manual is the foundation for our collaborative senior marketing approach. In addition to the “Support System Tools for Collaborative Marketing Platforms” which is an overview and introduction at the beginning of the publication, the Training Manual is organized into the following five chapters:

Chapter 1Collaborative Senior Marketing Will Create New Business
Chapter 2Effective Promotional Strategies for Collaborative Marketing
Chapter 3How to Organize a Successful Local Planning Council
Chapter 4Understanding Life Resource Planning
Chapter 5How to Organize a Life Resource Planning Council

You can download, free of charge – with no obligation or requirement to provide your contact information – the entire training manual in PDF format.

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