National Care Planning Council
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The NCPC Marketing and Lead Generation Program

 
Click here to see a list of entities using our new lead program.

 

Collaborative Marketing Platforms
ENROLL IN THE LEAD GENERATION PROGRAM
After you have read all the material on this page and you have read the information on the cost of the program and you decide you want to enroll in our lead generation program, choose one of the options below.

  • If you are already a member of the National Care Planning Council, fill out the request form on this page, and check the box that you are a member of the NCPC, check the box that you want to enroll in the lead generation program and then submit the form. We will get back to you with further instructions when we receive your information.

  • If you are NOT a member of the National Care Planning Council and you want to start up a new local planning Council, click here to go to our website and sign up as a BEST member. You will be charged the one-time $45 setup fee as a new member and receive further instructions how to proceed.

  • If you are joining as a new member of an existing local planning Council, click here to go to our website and sign up as a PREFERRED member. You will be charged the one-time $45 setup fee as a new member and receive further instructions how to proceed.
Watch this four minute video to learn how the NCPC marketing and lead generation program works.
Here is a summary of what you receive with this exciting Lead Generation program:
  1. Preferred membership with the National Care Planning Council (There is a discount if you are already a member.)
  2. Creation and hosting of a unique aging resources website that will generate new leads for your collaborative senior marketing group.
  3. Extensive website resources to include over 130 in-depth articles and videos on aging issues, one-stop shop services for aging seniors and unlimited use of online assessments
  4. Aging Issues Planning Tools – Unlimited use of 4 different online evaluations to create leads and generate new business along with your own personal online database for these evaluations
  5. Instructions how to use the program and how to promote your collaborative marketing group; plus additional support material which includes sample promotional brochures and booklets, strategies to create new business, a complete educational workshop lead generation system with instructions and much more
  6. Ongoing support from the National Care Planning Council
For much more detail on this powerful lead program expand the titles below.

If you are currently NOT ALREADY A MEMBER of the National Care Planning Council this program includes a preferred membership with the NCPC which provides the following:

  • Valuable internet exposure with a listing on our popular website, longtermcarellink.net. With over 500,000 unique visitors a year, we are constantly helping people find assistance from providers like you.
  • Additional listing on your State Care Planning Council website.
  • Additional exposure on both websites to include a personal web sales page. On this sales page you describe your business, services, background, embed a video if desired, add pictures, social media links and your own website link to help improve SEO. Your personal sales page includes a contact form which goes directly to your email.
  • Access to complimentary marketing tools such as brochures and booklets to hand out to potential and current customers.
  • Discounts on our marketing materials, on books, and on our tools for assisting veterans.
  • Access to ghost written articles to use for your blog, website, newsletter, email campaigns, and print publications.
  • National Care Planning Council member logo use and affiliation.

Creation, hosting and online listing of a unique aging resources website for your collaborative senior marketing group that provides your local community a one-stop shop for aging seniors services. With the website, you and other members of your group help individuals and families in your local community find solutions to the difficult challenges they face with their aging loved ones. Below are links to two demonstration websites. The first shows a hypothetical multimember local Council group of three members are more. The second shows a hypothetical 2 member group which acts as a resource for elder issues by maintaining an alliance with numerous senior service providers in the community.

The website is deliberately designed with content to allow for Google approved search terms relating to aging issues. Using these terms, we set the site up for local search with a Google Business Profile and Maps which will produce leads for your collaborative marketing group. You receive a listing of your local planning Council and the website we create for your group on the NCPC website and on the website of the State Care Planning Council for your State.

Your aging resources website contains information and tools for your collaborative marketing group to use in applying the solution-based approach of the lead program. These resources and tools include:

  • A comprehensive aging issues library for the public to use with over 130 in-depth articles and videos that cover the entire spectrum of aging issues.
  • Content that provides guidance and helps solve problems for the families of aging seniors.
  • Access to the Aging Issues Planning Tools tied to a database managed by one member of the Council.
  • The automatic production of reports and recommendations by online software for persons submitting assessments and questionnaires using the Aging Issues Planning Tools.

These powerful and effective online planning procedures use 4 different evaluation tools to produce new leads and new business for your collaborative marketing group. You receive your own online database to store these evaluations as well as to automatically produce professional looking reports generated for individuals filling out an assessment or a survey. The system allows you to administer an unlimited number of these evaluation tools. These tools apply to different situations you may encounter with potential new customers or clients. They include:

  1. A free no obligation online aging assessment to produce leads through serving aging seniors. Participants filling out an assessment are assured that they will not be pressured to buy services or products. (See sample aging issues assessment) Your personal database automatically generates a professional looking report for anyone filling out this assessment. You go over this planning report with the person filling out the assessment. (See sample aging issues report) This planning approach will produce far more new leads and new business for you and your marketing group than selling the products or services of your group directly. When someone fills out one of these assessments that person receives a confirmation that you will contact him or her. (See confirmation) You also receive the following message in your email.(See email message)
  2. A free no obligation online retirement assessment to produce leads through serving younger seniors. This retirement assessment is used to help the children of aging seniors for whom you have done some planning achieve their goals for retirement. (See sample retirement issues assessment) It works the same way as the aging assessment but with a different survey directed towards retirement. It produces a professional looking report that leads to planning for this age group. (See sample retirement issues report) The same confirmations and email message are generated with this tool as with the aging issues assessment.
  3. A formal planning process called Life Resource Planning, typically used to produce new business from leads generated through conducting local educational workshops.
  4. A formal planning process called Retirement Planning, typically used to produce new business from working with the children or caregivers of aging seniors.

  • Four instruction manuals for using the various parts of the system which are:
    1. "Instructions for Organizing a Local Planning Council (39 pages)" (a local Council)
    2. "How to Promote Your Local Planning Council (20 Pages)"
    3. "How to Use the Online Aging Evaluations to Create New Business (28 Pages)"
    4. "How to Conduct Educational Workshops to Produce Leads (64 pages)"
  • Detailed instructions on how to use the tools and URLs contained on the website to create new business for members of the group
  • Educational workshop lead generation system with 21 slide presentations comprising 175 individual slides if you wish to create your own presentations; system includes promotional material for advertising your educational workshops
  • Background knowledge training for you and other members of your collaborative group
  • Promotional approach pieces, brochures and booklets
  • Ghostwritten articles for collaborative marketing group promotion
  • Articles for you on the advantages of collaborative marketing
  • Sample educational workshop presentations for specific sales opportunities

Here are two PDF documents that describe in more detail how the program works and why it will help you create new leads and new business.

If you have been a member of the National Care Planning Council for some time, the cost of this program includes your existing monthly membership subscription and an additional $30 a month for the Marketing and Promotion Lead Program. The subscription is month-to-month and you can cancel at any time. We do NOT charge you the $30 a month until your aging resources website is up and running and we have provided you with all the tools that come with the system. If you are already a member of the National Care Planning Council, fill out the request form on this page, and check the box that you are a member of the NCPC, check the box that you want to enroll in the lead generation program and then submit the form. We will get back to you with further instructions when we receive your information.

If you are not currently a member of the National Care Planning Council the cost of the program starts at $15 a month for a Preferred Membership with the National Care Planning Council plus an additional $40 a month for the Marketing and Promotion Lead Program. On our website you sign up for the Best Membership which includes the marketing program and a Preferred Membership listing. There is a one-time setup fee of $45 for your listing services and sales page on the National Council and State Planning Council websites. The subscription is month-to-month and you can cancel at any time. We do NOT charge you the $40 a month fee until your aging resources website is up and running and we have provided you with all the tools that come with the system.

If you are joining as a new member of an existing local planning Council, click here to go to our website and sign up as a BEST member. You will be charged the one-time $45 setup fee as a new member and receive further instructions how to proceed.

If you are not a member of the NCPC and want to start up a local planning Council, click here and sign up for our BEST membership. Or fill out and submit the request form on this page so that we can contact you.

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