Successful Senior Marketing


Collaborative Senior Marketing

Marketing and Service Platforms for Professionals Serving Aging Seniors and their Families

Successful Senior Marketing System

The Successful Senior Marketing System from the National Care Planning Council contains most of the marketing and promotional materials to support a Collaborative Senior Marketing Group or support a Local Planning Council. The system is purchased from the NCPC and is shipped with certain printed materials as well as a flash drive that contains all of the promotional and advertising material. The flash drive also contains start up instructions for collaborative groups as well as training, slide presentations and other support for educational workshop marketing.

Materials Furnished with the System

Successful Senior Marketing comes with printed training, a workbook and sample promotional materials and a flash drive that contains all of the training and promotional tools in the system in PDF or Microsoft Word format. The following printed material, also found on the flash drive, is provided to purchasers of the system for more convenient use and for tangible examples.

- “Training Manual for Collaborative Senior Marketing” 174 pages, spiral bound
- “Training Manual for Successful Marketing through Educational Workshops” 106 pages
- Printed examples of all of the promotional brochures and booklets in the system
- A spiral bound copy of the workbook “12 Little-Known Benefits for Senior Veterans or Their Survivors ”

Materials Furnished on the Flash Drive That Comes with the System

1. Basic Instructions for Starting up a Collaborative Senior Marketing Group (folder on flash drive) This folder contains 15 separate training articles that provide instructions on implementing the various aspects of collaborative senior marketing.

2. Setting up a Hypothetical Planning Council in Wisconsin (folder on flash drive) This folder contains instructions and lists of actual people and organizations for setting up a hypothetical Life Resource Planning Council in southeastern Wisconsin.

3. Educational Workshop Slide Presentations (folder on flash drive) This folder contains slide sets, start up presentations, start up workbooks and 175 slides that are used for marketing through educational workshops.

4. Background Knowledge Training (folder on flash drive) This folder contains textbooks on senior issues in PDF format. The purpose is to provide a library for members of a collaborative marketing group to educate themselves on issues facing aging seniors and their families.

5. Promotional Approach Pieces, Brochures and Booklets (folder on flash drive) Contained here are 18 different brochures and booklets that can be used for promoting and advertising a collaborative marketing group.

6. Ghostwritten Articles for Collaborative Group Promotion (folder on flash drive) This folder contains 191 articles pertaining to aging issues and the planning that needs to be done. You can use these articles as your own to promote your local collaborative group.

7. Articles on the Advantages of Collaborative Marketing (folder on flash drive) We provide here numerous articles designed to persuade individuals or organizations to use our marketing and planning systems.

8. Sample Presentations (folder on flash drive) This folder contains 3 different workshop presentations as an example of what you can put together using the 175 slides found in the folder “Educational Workshop Slide Presentations.” .


Training Manual for Collaborative Senior Marketing

Training Manual for Collaborative Senior MarketingThe “Training Manual for Collaborative Senior Marketing” is available as a free resource in PDF format. It is also available in printed form for a small printing, handling and shipping charge. The Training Manual is the foundation for our collaborative senior marketing approach. In addition to the “Support System Tools for Collaborative Marketing Platforms” which is an overview and introduction at the beginning of the publication, the Training Manual is organized into the following five chapters:

Chapter 1Collaborative Senior Marketing Will Create New Business
Chapter 2Effective Promotional Strategies for Collaborative Marketing
Chapter 3How to Organize a Successful Local Planning Council
Chapter 4Understanding Life Resource Planning
Chapter 5How to Organize a Life Resource Planning Council

You can download, free of charge – with no obligation or requirement to provide your contact information – the entire training manual in PDF format.

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