Collaborative Senior Marketing Groups typically rely only on networking to generate leads for their participating members. They may also advertise their services to the public through the various recommended approaches in Chapter 2 of the “Training Manual for Collaborative Senior Marketing.” In contrast, a Local Planning Council creates a more formal organization between its members and requires a greater commitment to promote the group. Typically, this involves using educational workshop marketing to create potential clients and using Life Resource Planning to turn those potential clients into actual clients. The Planning Council puts more effort into promotion and advertising including a website, an online request form, online listing services, and support from the National Care Planning Council.

The National Care Planning Council will support the formation of a Local Planning Council by providing national and state listing services, a website, an online request form, monthly articles, use of the NCPC logo and membership affiliation, individual consultations and other backroom support. In order to receive this support from the NCPC a Local Planning Council must have at least 5 members, including the Director, and must subscribe to membership with the National Council as well as purchasing a listing on the group’s State Care Planning Council website. Contact the National Council at (800) 989-8137 or email at account@longtermcarelink.net.